It's time for the barriers in retailing to come down. Those barriers include operational departments that aren't coordinating their marketing, merchandising, customer contact, indeed, everything that has to do with products, customers and management. And they include the barriers that keep the retailers on one side of a transaction and customers on the other. Social networks, product reviews, comparison shopping sites, mobile access devices, all have worked to break down the barrier between the customer and the merchant and between customers themselves. And they include national boundaries, which the web crosses easily.
IRCE 2013 Archive
Content from the Internet Retailer Conference and Exhibition 2013 is now available for purchase.
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